LOGO DESIGN CONTEST
On April 20th, 2008, we held a logo design contest and enlisted hundreds of top designers to submit ideas for our new "Shrink The Web" Brand. We were impressed by the quality of entries and the decision was not easy.
We provided feedback along the way that helped refine various designer's ideas and -in the end- we chose a design by Chris, known as casperamy at DesignContest.net. Here is the final version:
While there were several quality designs submitted (directly and via designcontest), we ultimately chose Chris' design because we felt it gave a good web 2.0 feel without being too blatantly web 2.0.
A lot of logos these days go heavy on the web 2.0 theme. They have little focus and go for the reflection PLUS the gradients PLUS the curves PLUS the big, bold fonts PLUS ...yada yada.
We liked the design we chose simply because it showed off a sense of web 2.0 by using a couple of effects sparingly (like gradient, a slightly reflective highlight, and bold font).
We give big props to casperamy for their top-notch design!
The STW Team
